Each visit pays off

For every 1,000 CZK you spend in our restaurants using your KRU:Card – be it during one or multiple visits – we add 50 bonus points to your KRU: customer account. You can then use the collected bonus (1 bonus point = 1 CZK) to pay up to 50% of your bill during one of your next visits. Easy!


The more you eat and drink, the more you get! If you spend CZK 30,000 across our venues within 12 months, you will automatically become part of our superKRU: and start earning double points – each 1,000 CZK spent will land you 100 points instead of 50 in your loyalty account.

I'm in, sign me up!

To get your very own KRU:Card, you can simply sign up right here, right now – create your KRU: account by clicking the button below and you’ll have the electronic KRU:Card ready in your email and  smartphone in no time.

Or, if you prefer a physical KRU:Card, ask the staff at any of the KRO and Alma Prague locations (see their list), create an account once you have it and start collecting and enjoying your rewards. 

KRU: Gift Cards

Do you enjoy KRO and Alma so much that you would like to treat your loved ones to this singular experience as well? Our KRU: is happy to oblige! You can buy our sleek & versatile gift vouchers at any KRO or Alma venue. The KRU: Gift Card is valid for 12 months from its date of purchase, can be charged with any amount of your liking and used repeatedly across all our venues. All you have to do is figure out who to spoil with it!

KRU: venues

List of places where you can get the KRU:Card and enjoy its perks

V Jirchářích 8, Praha 1

V Jirchářích 8, Praha 1

V Jirchářích 8, Praha 1 (ve dvoře)

Vinohradská 66, 130 00 Praha 3

Vinohradská 64, 130 00 Praha 3

Moskevská 30, 100 00 Praha 10

Sokolovská 79, 180 00 Praha 8

V Jirchářích 8, Praha 1 *