JOIN THE KRU:

KRU:Card is a loyalty program for everybody who enjoys eating, drinking and savouring life with us at KRO and Alma Prague. Whether you’re a fan of KRO Kitchen’s signature chicken, addicted to our pastries and coffee, or simply can’t take your eyes off Alma’s open kitchen, becoming a member of our KRU: will make each of your visits to our restaurants even merrier.

Each visit pays off

For every 1,000 CZK you spend in our restaurants using your KRU:Card – be it during one or multiple visits – we add 50 bonus points to your KRU: customer account. You can then use the collected bonus (1 bonus point = 1 CZK) to pay up to 50% of your bill during one of your next visits. Easy!

SuperKRU:

The more you eat and drink, the more you get! If you spend CZK 30,000 across our venues within 12 months, you will automatically become part of our superKRU: and start earning double points – each 1,000 CZK spent will land you 100 points instead of 50 in your loyalty account.

I'm in, sign me up!

To get your very own KRU:Card, you can simply sign up right here, right now – create your KRU: account by clicking the button below and you’ll have the electronic KRU:Card ready in your email and smartphone in no time.

Or, if you prefer a physical KRU:Card, ask the staff at any of the KRO and Alma Prague locations (see their list), create an account once you have it and start collecting and enjoying your rewards.

KRU: Gift Cards

Do you enjoy KRO and Alma so much that you would like to treat your loved ones to this singular experience as well? Our KRU: is happy to oblige! You can buy our sleek & versatile gift vouchers at any KRO or Alma venue. The KRU: Gift Card is valid for 12 months from its date of purchase, can be charged with any amount of your liking and used repeatedly across all our venues. All you have to do is figure out who to spoil with it!

>>> More about the KRU: Gift Card